OpenText Exstream is a leading customer communications management (CCM) solution that empowers organisations to create personalized and engaging communications across various channels. The latest upgrades, particularly from versions 8 to 16/22.X, introduce significant enhancements that facilitate better customer engagement and streamline communication processes.
Key Features of OpenText Exstream Upgrade
1. Enhanced Customization Capabilities
The OpenText Exstream upgrade offers advanced customization options, allowing organisations to tailor their communications to meet specific customer needs. This customization extends beyond mere aesthetics; it includes dynamic content generation based on customer data, enabling organizations to deliver highly relevant messages. The integration of generative AI, such as the Experience Aviator tool, further enhances this capability by allowing users to create personalized content efficiently.
2. Migration to the Cloud
Transitioning to OpenText Exstream Cloud provides organizations with a scalable and flexible environment for their communication needs. The latest version supports cloud-native capabilities, enabling businesses to manage their customer communications from anywhere while ensuring high availability and performance. This migration not only reduces infrastructure costs but also enhances collaboration among teams working remotely.
3. Streamlined Upgrade Process
Upgrading from earlier versions, such as 8 to 16/22.X, has been simplified through a structured approach that minimizes downtime and disruption. Organizations are encouraged to conduct thorough testing in controlled environments before implementing upgrades in production settings. This proactive measure ensures that any potential issues are addressed without impacting customer communications.
4. Advanced Approval Workflows
The latest version introduces advanced approval workflows that cater to complex business requirements. Users can define multiple approver stages and customize workflows, enhancing regulatory compliance and reducing errors in content delivery. This feature is particularly beneficial for organizations with stringent compliance needs.
5. High Output Print Capabilities
OpenText Exstream now supports high-output print capabilities, allowing for the production of personalized documents at impressive speeds—up to 10 million pages per hour. This enhancement is crucial for businesses that require rapid document generation without compromising on quality or personalization
Preparing for the Upgrade
To ensure a successful transition during the OpenText Exstream upgrade process, organizations should consider the following steps:
– Conduct a Comprehensive Assessment: Evaluate existing documents and processes to identify areas for improvement.
– Utilize Test Data Capture: Optimize test data coverage by using tools like Test Data Capture to streamline the upgrade process while avoiding cumbersome production data sets.
– Engage Professional Services: Leverage OpenText’s Professional Services team for expert guidance throughout the upgrade process, ensuring best practices are followed.
Conclusion
The latest OpenText Exstream upgrade presents a transformative opportunity for organizations aiming to enhance their customer communication strategies. By embracing advanced customization features, migrating to the cloud, and utilizing streamlined workflows, businesses can significantly improve their engagement with customers. As organizations prepare for this upgrade, focusing on thorough testing and professional support will be key to unlocking the full potential of OpenText Exstream’s capabilities.
We recommend requesting an upgrade assessment health check and consulting service to ensure that your OpenText™ environment is ready for an upgrade and that you have someone to turn to for helpful advice and guidance. As always, please be sure to reach out if you have any further questions. We look forward to hearing from you!
