Why It Matters
Customer communication management (CCM) has evolved dramatically in the digital-first era. OpenText Exstream once centered on print output has transformed into a powerful omnichannel communication engine. For organizations, this evolution isn’t just technological; it’s strategic shaping how brands create, personalize, and deliver customer interactions across every touchpoint.
The Journey: From Print to Omnichannel
When OpenText Exstream launched its early versions, businesses were primarily focused on print-based document delivery. Version 8 reflected this era powerful in output but limited in scope.
Fast forward to Version 22, and the landscape has shifted entirely. Organizations now operate in an always-connected ecosystem, requiring communications that are:
- Instant across channels (web, mobile, email, and print)
- Personalized to individual preferences
- Integrated with enterprise data and workflows
This transformation has redefined what Exstream means for modern CCM strategies enabling communication that is consistent, scalable, and data-driven.
Why Upgrade to OpenText Exstream 16 or 22
For enterprises still using Version 8, upgrading is no longer optional it’s essential for digital continuity. Here’s why the transition to Version 16 or 22 delivers measurable value:
1. Omnichannel Communication
Move beyond print. Engage customers seamlessly across email, SMS, web, mobile, and traditional formats ensuring consistent experiences across platforms.
2. Cloud Readiness
Leverage OpenText Exstream Cloud to scale communication infrastructure with reduced operational costs and enhanced agility.
3. Enhanced User Experience
A redesigned, intuitive interface simplifies template creation and management, enabling faster, more efficient campaign execution.
4. Regulatory Compliance
Built-in tools for data governance, auditability, and compliance help organizations meet industry standards effortlessly.
Upgrading unlocks not just features but flexibility, security, and the ability to connect communication with modern CX platforms
Customizing Your OpenText Exstream Upgrade
No two organizations communicate the same way and neither should their upgrade path. A customized approach ensures that Exstream integrates seamlessly with your business objectives and infrastructure.
- Workflow Optimization: Refine workflows to align document production with new system capabilities.
- Template Migration: Retain brand consistency while using modern design tools.
- Integration with Legacy Systems: Maintain data continuity while connecting with existing applications and repositories.
The Role of OpenText Exstream Cloud
The shift to cloud-first communication is redefining how organizations approach CCM. Exstream Cloud brings together scalability, collaboration, and resilience in one framework.
Cloud Advantage | Business Benefit |
Flexibility | Pay-as-you-go scalability that adapts to business cycles |
Accessibility | Team collaboration from anywhere in real time |
Resilience | Built-in disaster recovery and secure data backups |
A Customized Upgrade Path: Why It Matters
A one-size-fits-all upgrade approach often leads to complexity and inefficiency. Working with specialized partners like Benevolence Technologies ensures your upgrade is aligned with operational, technical, and strategic needs.
Expert partners can:
- Assess current workflows and recommend targeted improvements
- Develop migration plans that minimize disruption
- Provide team training to help fully leverage new Exstream capabilities
Customization transforms an upgrade from a technical task into a business advantage.
Key Takeaways
The evolution of OpenText Exstream from Version 8 to 22 represents more than a software update it’s a shift from static print to dynamic, omnichannel experiences.
Organizations that embrace this transition can expect:
- Enhanced communication efficiency
- Greater personalization and reach
- Improved compliance and scalability
- Accelerated time-to-market for customer communications
By combining OpenText Exstream Cloud with a customised upgrade strategy, businesses can modernize their CCM foundation staying competitive in an increasingly digital, customer-centric world.
Next Steps
Before upgrading, it’s recommended to schedule an upgrade assessment health check. This ensures your OpenText environment is optimized for migration and that your team has expert guidance every step of the way.
Ready to take the next step? Transform your CCM strategy today with Benevolence Technologies Customised OpenText Exstream Upgrade.Contact Benevolence Technologies.
